Founders Cohort - The ICHRA Certification Built for Where the Market Is Going—Not Where It’s Been

 

This certification is a practical framework to confidently advise across group, individual, and platform strategies as reimbursement-based health models expand.

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Certification Modules

You’ll work through a structured progression covering:

• Foundations of ICHRA
  • ICHRA crash course, history, and defined contribution evolution
  • Core regulatory framework and compliance considerations
  • Emerging regulations and policy trends
• Strategic Design & Implementation
  • Employer consulting, class structures, and contribution strategies
  • Individual market mechanics, subsidies, and special populations
  • Scalable workflows, onboarding, and operational efficiencies
• Operational Execution & Collaboration
  • Premium reimbursement mechanics and communication strategy
  • Known market challenges, affordability, and compliance friction points
  • Working across brokers, TPAs, HR consultants, and platforms
• Practical Tools & Applied Knowledge
  • Broker collaboration, referrals, and role clarity
  • FAQs, real-world pitfalls, and coordination scenarios 

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Overview

The ICHRA Bridge Certification (HRB) is a purpose-built designation designed to help you operate across the full health insurance ecosystem—not just one side of it.

This is not a product training.

It’s a practical framework for how to navigate group, individual, and platform strategies as reimbursement-based models continue to reshape the market.

ICHRAs sit at the intersection of employer strategy, individual market dynamics, and evolving federal policy.

Understanding the rules is no longer enough.

To operate effectively, you need to understand how these pieces connect in real-world application.

The HRB Certification is built for brokers and advisors who want to engage in ICHRA:

• Credibly
• Confidently
• And at scale

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Who This Certification Is For

This certification is intentionally designed for professionals working across—or moving between—markets:

• Group brokers looking to understand how ICHRA actually functions in practice, including the individual-market dynamics underneath employer strategies
• Individual market brokers expanding into ICHRA and employer advisory, with a need to understand group strategy and collaboration
• Consultants, TPAs, and ecosystem partners who work alongside brokers and need a shared framework to navigate ICHRA complexity

This is not an introductory overview.

It is built for professionals actively engaging—or preparing to engage—in this space.

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What the Certification Covers

The HRB Certification focuses on how ICHRA works in practice across policy, design, execution, and collaboration.

You’ll work through:

• ICHRA foundations, history, and regulatory framework
• Employer class design, contribution strategies, and affordability considerations
• Individual marketplace mechanics, subsidies, and special populations
• Premium reimbursement structures and communication strategy
• Known market challenges, pitfalls, and coordination gaps
• Collaboration across brokers, HR consultants, SaaS platforms, and TPAs

The goal is not memorization.

It’s developing sound judgment across markets—so you can apply this in real conversations, not just understand it conceptually.

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Certification & Renewal Structure

• The HRB Certification is earned once
• No retesting is required

To maintain an active designation:

• Complete a concise annual regulatory update review
• Attest to current policy awareness
• Maintain your ability to publicly use the HRB designation and badge

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Pricing

• Certification Fee: $400 (one-time)
• Annual Renewal: Required to maintain active designation status

Founding cohort participants gain early positioning ahead of broader rollout.

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Final Note

The ICHRA Bridge Certification exists to support a market that is evolving quickly and becoming increasingly interconnected.

This is not about learning one piece of the system.

It’s about understanding how policy, technology, and implementation come together—so you can operate across them with clarity and confidence.